Singles can now find love among Facebook’s 1.2bn users
12:36PM GMT 11 Feb 2015
Looking for love? You could find your soulmate through a Facebook ad.
Lovebook is a fresh matchmaking start-up that uses targeted Facebook ads to find dates for singles.
The fresh company, which was set up a fortnight ago by 23-year-old programmer CJ James, has already successfully generated dates for “a handful” of customers.
Users give Lovebook specific data, including their age, location, and six interests.
Potential dates can then be targeted based on these parameters: a man inbetween 30 and 40 years old, who loves sailing and likes pets, for example.
After processing your payment via Paypal, Lovebook creates a unique profile page for the customer, using three photos, and buys targeting Facebook advertising for the campaign.
Lovebook is not for the faint of heart. You pitch for love will be shown in paid ad slots across your targeted groups, reaching ems of thousands of people.
“These ads have the potential to go viral,” says James.
This means that the ads could reach Facebook users that would not be found on traditional dating sites, such as celebrities, James claims.
“If you have the same interests as Kim Kardashian or a Premier League footballer, you could end up on their page,” he says.
Here’s what a typical Lovebook ad looks like
Lovebook offers three packages, which promise different levels of Facebook reach.
With Very first Date, customers will receive a minimum of five “leads”, in the form of Likes or direct messages. The Lovebug package comes with dating advice to attract a broader pool of respondents, and generates more leads. The most expensive option is Casanova, which also comes with a 10-minute pep talk before a very first date.
Rates range from ?Ten to ?40. The majority of this cash is spend on the ads themsleves but Lovebook makes a puny profit on each campaign. “We have no overheads,” says James, who is the foot full-time employee of the company. “We just need a laptop and it’s very effortless to scale this type of business.”
Lovebook claims to be better value for money than rival sites
“Facebook has 1.2bn users and while not all of those people are potential dates, it’s safe to say the audience is much fatter than Tinder of Match.com,” says James, who says he has always been seen as a “bit of a Cupid” in his friendship circle.
“We also target interests, which means there’s more potential for a long-term relationship than with a site that’s purely based on looks, such as Tinder.”
James hopes his rock-hard will be adding “Two,000 fresh users a month” by the end of the year.
Facebook’s guidelines prevent dating sites from using the paid advertising slots to promote themselves, but individuals looking for love are free to advertise, claims James.
James, who has just graduated from university, had the idea for the business when a friend complained that he couldn’t meet women through existing dating apps and online services.
“Marco couldn’t work out why people weren’t responding so we determined to help him out,” he explains. “We created a targeted Facebook ad and he got 60 leads. He’s been dating one lead, Sarah, for the past two months.
“The experiment was so successful that I determined there must be mainstream potential for a service like this. The average campaign generates at least 15 or 20 leads at the moment.”
It is unlikely to protect an idea like Lovebook: users could take out paid ads on Facebook themselves and cut out the middle man. “But if you promote it from your own Facebook page, your ads are likely to emerge on friends’ and family’s pages,” says James.
“We create a fresh Facebook page for each user, and have a specific methodology to target the ads from that page, so that you’re not wasting leads on your relatives.”
The potential for Lovebook is vast, claims James. “We think it could be especially popular with people aged 40 and over, because they are already comfy with Facebook,” he says. “They might not want to attempt a dating app, but something like this will feel more straightforward.”
However, the first-time entrepreneur admits that some people could find the Lovebook concept “creepy”. “It’s not for everyone, but we think it’s a indeed efficient way of finding dates online,” he says.
Retail and Consumer »,
Business Club »,
The thickest companies in the world in 2015
The Fortune Global 500 has been released &ndash, the annual ranking of the largest companies in the world by revenues. Here is a list of the 20 largest corporate money-makers
The Big Brief hits UK cinemas: these are the best films about business
The Big Brief, the film adaptation of Michael Lewis’ book of the same name about the causes of the financial crisis, opens in UK cinemas this weekend. How will the story stack up against the greatest films about business?
These are the most valuable start-ups in the world
In pics: Some fledgling firms have reached valuations in the ems of billions. These are the 20 priciest of them all
Starbucks’ secret menu – the drinks you didn’t know you can ask for
There are over 87,000 different drink combinations at Starbucks, according to the coffee retailer&rsquo,s website. How many of them do you know? From flu remedies to Harry Potter-inspired beverages, we highlight the weird and the wonderful brews and infusions.
Exposed: the weirdest sub-genres on Netflix
From ‘scary cult movies from the 1980s’ to ‘coming-of-age animal tales’, Netflix has every niche covered.
Exposed: The 20 best countries in the world to do business
Forbes’s annual index assess countries by a range of factors from taxes and technology to crimson gauze and innovation. These are the top 20 countries for doing business
What are the super-rich planning for Valentine’s Day?
From a uncommon pair of Gucci footwear, to spending £,110,000 releasing an album, Britain’s wealthiest are pulling out all the stops
Very first rate rise in ‘August 2019’ – latest market prediction
Briefing: Predictions witnessed a massive shift this week. We explain why – and what it means for mortgages and savings
The world’s Ten most expensive cities 2015
Fresh data: Detect the priciest cities around the globe for luxury property.
Tables: The cheapest places to buy an Isa
Our colour-coded tables display at a glance which investment shop will be cheapest for you
More from the web
The latest news, opinion and analysis
Catch up on all the latest football news and results
All the latest film trailers, reviews and features
Come in one of our arousing fresh competitions
©, Copyright of Telegraph Media Group Limited 2018